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Why should front-end web developers know SEO basics in building website?

Why should front-end web developers know SEO basics in building website?

A question follows front-end coders in building websites for their clients. Should they know about SEO (search engine optimization)? The answer to this question is yes and Now, let's find out why.

The world is changing rapidly and so are the needs of businesses. It is not enough to just have a website, because a website has to be optimized for better search engine ranking as well. Website Designers and Developers strive to position themselves as experts in their field, and in the process, create an environment that ensures both business growth and customer satisfaction.

A question follows front-end coders in building websites for their clients. Should they know about SEO (search engine optimization)? The answer to this question is yes, and front-end web developers should learn about SEO basics for their clients.

Now, let's find out why?

1. SEO is extremely important for website nowadays

SEO is extremely important for website nowadays

SEO is extremely important for websites nowadays. It helps you to achieve better rankings in search engines and get more organic traffic. Most websites are built for business to sell their products, promote their services and brands when their customers search a keyword on the Internet. Many other websites are blogs or magazines getting readers through SEO. Below are some reasons why 9/10 websites on the internet need to be friendly (well SEO) with Search Engines nowadays.

  1. SEO can help you rank higher in search engines and get more organic traffic because people tend to use search engines more often.
  2. SEO can improve the user experience of your website by making it easier to find relevant content.
  3. SEO can help you to reach a wider audience as people from all over the world use search engines to find information online.
  4. SEO can be used to improve the conversion rate of your website by making sure that people who visit your site are more likely to take action that you want them to take (such as making a purchase).
  5. SEO can help you save money on advertising costs by helping you to get free organic traffic from search engines.
  6. SEO can help you build a strong brand for your website by improving your visibility and search engine rankings.

Only some websites are high-secured & complicated web-apps which are built privately and do not need a good SEO.

2. Understanding SEO can help you make website with better performance

Understanding SEO can help you make website with better performance

As a front-end web developer, what kind of product do you want to produce? Yes, it's a website with a beautiful layout which can run smoothly in any devices or browsers. And you know what? Knowing SEO helps you build websites with better performance.

SEO is not only about optimizing title tag, meta tag, url... SEO is also about website performance. Most modern Search Engines such as Google prioritize websites with good performance, well-responsive in its SERPs. Google also provides a guideline for webmasters and developers in website performance optimization.

Some optimization tasks are very simple which can be done easily by front-end coders such as:

- Remove unused CSS, Javascripts...

- Optimize size of image files

- Minify CSS, JS files

We will discuss this more in another post.

3. Understanding how SEO works can help you troubleshoot issues quickly when you are requested by SEOers

Understanding how SEO works can help you troubleshoot issues quickly when you are requested by SEOers

I've seen many coder misunderstand SEOer when they request to make a change in website codes. SEOers are those who are specialize in SEO but can be amateur in coding. So, the languages that a SEOer and a coder speak are not same. However, the problem comes when SEOers sometimes need to make changes in website codes but cannot do it themselves. They may request a coder to this task. Unfortunately, coders cannot understand what they want.

For example, a SEOer requests a coder to add 'alt tags' because every image in the landing page needs alt. But as a coder, you will see that there is no such tag called alt. There is only alt attribute in the <img /> tag. 

The problem exists because SEOer is not good at coding. However, if you have good understanding in SEO, you will know that alt attribute in <img /> tag help improve the page search presence and then solve the problem easily.

4. Utilizing SEO basics in coding improves a coder's skills and helps him/her earn more money in a project

Utilizing SEO basics in coding improves a coder's skills and helps him/her earn more money in a project

When you have a good understanding about SEO basics, your coding skills will be improved thanks to SEO guidelines in building a website. It helps you use precise tags, limit your dom element, less css, cut down used js, avoid using oversize images....

As I've mentioned in the above section of this article, most businesses and content creators need good SEO websites. Then, if you are a coder who has a good understanding in SEO, you will have a higher chance to get more money in your coding career.

5. SEO basics are not difficult to learn if you are a front-end coders 

SEO basics are not difficult to learn if you are a front-end coders

Last but not least, if you are a front-end coder, then you should already have a good understanding of HTML and CSS, and of course, learning the basics of SEO should not be too difficult for you. In fact, it can be quite beneficial for you to learn SEO basics as it can help you build better websites.

Most SEO related tasks are utilizing html tags, elements, css, js. SEO only requires you to use them smartly, in an optimized way.

What do you think if most customers tell other that you are the one which help them make website to rank higher in the search results and attract more visitors? Yes, you will be so proud of yourself. So if you are a front-end coder, make sure that you learn the basics of SEO so that you can build better websites.

Conclusion

Building a website is not just about coding. It's also about making sure that the site is designed in a way that will be effective for users and search engines. Most SEO tasks are related to front-end coding tasks. That's why, as a front-end coder, it's important to have at least a basic understanding of SEO principles. With a solid foundation in SEO, you can become a better front-end coder.

I am Jack Pham, and I hope to see you in another article.




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Hi, I'm Nia, an enthusiastic devotee of Japanese anime, manga & game. I cherish the artistry, emotional depth, and fantastical journeys they offer. Join me in exploring these captivating realms where dreams and reality intertwine!

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